Martin Tureniec is a seasoned expert in the field of ITAM, with a career spanning nearly two decades. His journey started as a procurement consultant for the Swedish National Police Board utilizing legacy solutions like the PC-Ware SAM System. He was one of the pioneering employees at Snow Software and co-founded their normalization service, SRS, which has become an integral part of the SAM ecosystem. Today, Martin serves as the Regional Vice President for the Nordic region at Xensam.