Gruppe B World Café 6 | Success Café
Dienstag, 25. März
11:15 - 15:30
Live in Berlin
Weniger Details
SAM can be an agent for achieving executive level goals around cost containment or it can be perceived as a necessary burden. With cloud and SaaS acceleration continuing, the SAM function needs to embrace change. It also needs to provide protection from more aggressive publisher behaviour. This session explores the paths to success for SAM functions, practitioners and related functional owners.